Security and confidentiality

Deluxeflowershop.com, recognizes and respects the importance of maintaining the privacy of our customers, registered members ("Members") and users, and has established this Privacy Policy as a result. The purpose of this Privacy Policy is to inform you of:

  • the personal information we may collect from you when you visit our Website, respond to our emails, place orders via mail or fax, use our mobile applications, place orders through social media applications (such as our Facebook App) or otherwise contact us via telephone, email, fax or mail (collectively, our "Services"),
  •     why we gather information from you,
  •     how we collect it,
  •     how we use it, and
  •     the choices you have regarding our use of personal information you have provided.

This Privacy Policy is part of the Terms of Use, which governs your use of our Web Site located at www.deluxeflowershop.com and www.floridelux.ro. The Service is operated by Online Business Development SRL (the "Company"). This Privacy Policy does not cover information provided to our Company-owned or franchised retail stores.

Note: You must be 18 years or older and the age of majority in your place of residence to use, subscribe or register as a member of www.deluxeflowershop.com.

Why do we gather information?

Deluxeflowershop.com gathers personal information to help improve our products and customer service, to communicate with you, to process your orders, to provide an enhanced and more personalized shopping experience and to inform you, and your gift and message recipients, of special offers and discounts from us, our affiliated brands and selected third parties.

What information do we gather?

We collect information through our website, emails, mail, fax, telephone, mobile applications and social media applications (such as our Facebook App) including when you:

  •     place an order,
  •     participate in our forums, surveys, contests, sweepstakes, promotions, content submissions, chats, bulletin boards, discussion groups, requests for suggestions, and membership registrations, and
  •     engage in other activities, services, products and resources we make accessible to our customers, members or users.


Depending on how you are interact with us, we collect some or all of the following types of information:

  •     your name, address, telephone number, email address,
  •     billing information (credit/debit card number, expiration date, alternate or additional billing information and billing address),
  •     gender and birth date, if you choose, or are otherwise required to, enter such information,
  •     products purchased and occasion type (for example, Mother's Day),
  •     any promotion or gift card code and related information (for example, if you are claiming frequent flyer miles),
  •     Message and gift recipients' names, addresses, telephone numbers and email addresses, and
  •     other information you provide to us, including User Submissions (defined in the Terms of Use).


Information you provide to us may be collected by us even if an order, registration, or other process is started but not completed or otherwise cancelled. Members may also add to their Address Book the name, address and telephone number of friends or other persons to whom they may wish to send gifts or expressions. Other Members do not have the right to view and edit your Address Book entries.

How we use "Cookies" and "Action Tags".

A "cookie" is a small data file sent to your browser from a web server and stored on your computer. We use cookies to let us know that you are a prior customer, user or Member and to provide certain features to you. Most web browsers allow you to instruct the browser to prevent the use of cookies. However, if you disable this feature, certain aspects of the Services, such as the shopping basket, may not function properly.

We have relationships with third parties who may receive non-personal information directly from the cookies placed by our Services on your computer to assist in analyzing our business and customers.

Our Service may also use a common web technology "called "action tags" (also called single pixel gifs or web beacons) to anonymously track purchase, usage and other web activity information. Action tags may be used to provide data to third parties for tracking purposes. However, our Service does not use action tags to collect or transfer personal information. In addition, third parties may set their own cookies and tags through our Services (such as through interest-based advertising, described below). We do not control such third parties or their privacy practices. If you do not want third parties to be able to use such methods, you should modify your browser settings to limit such access.

Interest-based advertising

Other Services

Advertisements for our products and services may appear on third party websites around the Internet. Some websites and services deliver these advertisements based upon data that has been previously collected about your past behavior online. For example, if you have viewed websites about gift baskets, these websites or services may display to you an advertisement for our gift baskets. This kind of targeted advertising is sometimes called interest-based or online behavioral advertising. It is generally not based upon your personal information, but rather, upon your online activities.

We do not control such third party websites or services on which these advertisements appear. Further, we do not control how they collect and use data about your online activities.

Our Service

In addition, from time-to-time, our Service may also carry advertisements from other companies. Some of these advertisements may be personalized, meaning that they are intended to be relevant to you based, for example, on commercial interests you have expressed during your online activities.